Business University Workshops

Welcome to Business University Workshops by the Atascadero Chamber in partnership with The Essential Entrepreneur! Get ready to learn all year long with this new program.

Each workshop is hosted at the Bridgeworks Coworking conference room at the Atascadero Chamber (6907 El Camino Real, Ste. A, Atascadero, CA 93422). Members and non-members are welcome to attend!

Each workshop is $25 for Chamber Members and $30 for Non-Members.

Brand Boss: Mastering the Art of Brand Building

August 20th, 2025 | 10:30 – 12:00 PM

In the bustling world of small businesses, a strong brand is your secret weapon. It’s the unique identity that sets you apart, the story that resonates with your customers, and the foundation for building lasting relationships. From your logo to your messaging, your brand creates a powerful first impression and fosters trust and loyalty. It’s the key to standing out from the crowd, attracting new customers, and achieving long-term success.

Join us on Aug. 20 at 10:30 AM as Anna Pecharich from Anna & Company shows us how to unleash your brands full potential!

You’ll Learn:

• How to define your brand identity.
• The steps to developing a brand voice with compelling messaging.
• The secrets to building brand awareness in your community.

Meet The Speaker:

Anna Pecharich, owner of Anna & Company, has a passion for shopping. Not just shopping, but helping people in their quests to find something for themselves (or gifts for others) that excites them! She loves to source new products and curates a unique assortment of clothing and gifts for adults and children as well as a growing selection of home decor and tabletop lines.

Marketing Tips & Tricks For Small Businesses

November 12th, 2025 | 4:00 – 5:30 PM

Learn the basics of getting started with marketing for your business to boost growth, improve visibility and maximize resources! For those with limited marketing experience, leveraging digital marketing tools like social media, email, and basic SEO can help increase online visibility and attract more customers, without a large budget.

Join us on Nov. 12 at 4:00 PM as Jose Guaderrama from the Atascadero Chamber shows us how to rock at marketing.

You’ll Learn:

• How to get started with social media.
• Simple email marketing strategies and tools.
• The basics on building a website.
• What an online review strategy is and how to craft one for yourself.

Meet The Speaker:

Jose Guaderrama, the Program Coordinator of Get Your Business Online! with the Atascadero Chamber. As a skilled marketer he loves working to empower businesses with the tools and strategies they need for online success!