I recently returned from Tucson, Arizona, feeling incredibly proud of our community after chairing the Western Association of Chamber Executives (WACE) Conference. The conference was held at the Westin La Paloma Resort and is the second largest gathering of Chamber professionals in the nation, bringing together leaders from across the western United States.
Being asked to chair this conference was both an honor and a privilege. It is a role reserved for leaders who are trusted by their peers, and I was humbled by the opportunity. I was supported every step of the way by our incredible Atascadero Chamber staff, as well as volunteer Chamber executives from throughout the western U.S., all of whom contributed their time and expertise to make the conference a success.
This year’s theme was IGNITE: Mind, Chamber, Soul. The focus was on developing strong leaders, strengthening Chamber organizations, and prioritizing the well-being and resilience of those who serve their communities. These conversations matter because healthy, effective Chambers lead to healthy and thriving communities.
For me, leading this conference was about more than personal leadership. It shined a light on Atascadero. Our community and our Chamber were visible on a national stage, demonstrating that a Chamber from a small city can lead at the highest level in our industry. I hope our residents and business owners feel proud knowing that their local Chamber is viewed as a leader among its peers nationwide.
The conference also produced meaningful takeaways that we may implement in the months and years ahead. These include new workforce development tools, potential hiring grants to support local businesses, expanded collaboration around events and hospitality, stronger peer networks with other Chambers, leadership certifications through the U.S. Chamber of Commerce, and new approaches to branding, storytelling, and embracing change.
I see this moment as an invitation. An invitation for our business community to engage, participate, and grow alongside a Chamber that is committed to innovation, connection, and representing Atascadero with excellence at every level.
