City Hall Business Updates

May 10, 2022

Mountain Mike’s Pizza is now open next at 9006 W. Front St. next to the the Holiday Inn Express & Suites.

A number of businesses also moved, like Garcia’s Mexican Restaurant who moved to 9900 El Camino Real next to Chalk Mountain Liquor & Deli. They had an amazing Cinco de Mayo opening with lots of talk about the wonderful food, reviews and raves about the new location.

Also recognized during the city council meeting was Earth Shine who on April 30 worked with Atascadero Bible Church (ABC) on a community cleanup day. This is the second rendition of the event, with the first in February. Volunteers excavated tons of pollution from the creek, the city officials said. City officials expressed gratitude to both Earth Shine and ABC Church for helping to make the community beautiful.

Celebrating the success of recent events — Brew at the Zoo at Charles Paddock Zoo now in its eighth rendition held April saw more than 700 people in attendance. Funds raised benefit zoo programs like conservation and education. The event featured a whole host of craft breweries, purveyors and Atascadero artisans –– and of course all the animals were out and about.

Atascadero Fire & Emergency Services 2022 Open House was held this past Saturday at Fire Station. It was an amazing celebration with a flag ceremony, Boy Scouts ceremony, Estrella Warbirds flyover, City Council members in attendance, along with regional government representatives such as State Assemblyman Jordan Cunningham and State Senator John Laird, who presented a resolution for 100 years of services to the community. There were also representatives on-hand from police K-9, as well as fire safety demonstrations.

May 24, 2022

Atascadero is seeking to expand its toolbox for affordable housing.

Formulating new policy, on May 24 city leaders in Atascadero examined strategies for an affordable housing program. The effort and long discussion is officially linked to the city’s efforts in crafting Affordable/Inclusionary Housing Impact Fee Nexus Studies.

This effort puts the city in closer line with state requirements while incentivizing affordable housing projects for builders help meet the City Housing Element Policy. Ultimately, the Atascadero City Council directed staff to draft language for options that would make it easier for developers to gain eligibility for and build affordable housing in city limits.

Once the ordinance is drafted, council members would weigh in on final language.

It’s the latest step in creating more affordable in Atascadero.

Nestled within the city’s toolbox within a toolbox is an emphasis on affordable by design – also deferrals, waivers and more – all geared to promoted affordable housing construction. Economic conditions warrant the removal of unnecessary barriers to affordable housing unit sales, according to city staff. City staff will return with a draft proposal based off the council’s feedback.

Development Director Phil Dunsmore and Ashleigh Kanat from Oakland-based Economic & Planning Systems (EPS) co-facilitated the discussion. EPS has prepared a nexus study, which the city will be utilizing in formulating the new policy.


Beer history is being brewed in Atascadero.

The world’s largest beer festival now has a local record-holder.

Congratulations to Wild Fields Brewhouse in Atascadero, who recently broke the world craft beer record at the 2022 World Beer Cup, bringing home four gold medals. Wild Fields’ four gold medals went to their Atascadero Beach American Style-Cream Ale, Pine Mountain Monolith English-Style Brown Ale, Magic Swirling Sip Scottish Style Ale, and Three Bridges Brown American Style Brown Ale.

This is just one step forward in emboldening the stamp Atascadero is imprinting on the international beer map.

That’s great news for business, as the city continues to gain momentum as a world-class beer tasting destination. The event featured thousands of entries from thousands of breweries across dozens of countries.

Wild Fields, founded by Ryan and Jacque Fields in 2017, got a nod of congratulations from city leaders during the May 24 City Council meeting.

This summer residents celebrated the Unvitational Celebration at Wild Fields, 6907 El Camino Real. The event featured their much-loved beer board, food, ale, silent disco and as always, the family friendly vibe we’ve come to expect. The event was a huge hit!

Be sure to follow Wild Fields on social media @wildfieldsbrewhouse or visit


La Plaza’s first business is now open in the heart of Atascadero.

LOL Yogurt – the first of four tenants who signed a lease to open at the commercial/retail space – has been a happening spot with people gathering outside seated at the tables to enjoy the outdoor patio and sample their many flavors of yogurt, acai bowls and boba tea. LOL Yogurt has now joined the curated community of boutique shopping, culinary artisans and creative businesses. Now that LOL Yogurt has now joined the curated community of boutique shopping, culinary artisans and creative businesses, it will be great to see the synergy unfold.

It will be exciting to see other businesses open alongside LOL Yogurt in La Plaza as the summer unfolds.

Be sure to stop by and be sure to support this new business in town in La Plaza. To read an in-depth article about this development, check out 13 Stars Media & At-Town Daily News’ report here.

June 13, 2022

City officials were pleased to announce the opening of several new businesses in Atascadero including Totum, 5870 Traffic Way, Atrium Mercantile at 5900 El Camino Real, and 805 Boardshop with a new home in the Compass Health building adjacent to Ancient Owl Beer Garden and Bottle Shoppe and Colony Market and Deli in the 6000 block of El Camino Real.

Be sure to check out these new businesses in Atascadero.

Eager Beavers

Members of the SLO Beaver Brigade provided updates to the Atascadero City Council on what the group’s latest happenings.

According to SLO Beaver Brigade representative Audrey Taub, the group has been busy with public education on beavers in the local watershed – that’s a “really good thing” for the flood control, drought relief and fire resilience, she said. The group gives tours of the beaver ponds around the Salinas River, perform caretaking of the river with monthly cleanups, clear invasive species – and educate the public, according to Taub.

At her conclusion, Taub urged ATV users to engage in conversation about environmental impacts.