Merry Christmas and Happy Holidays from all of us here at the City of Atascadero! Whether you’re spending the holidays locally or traveling to meet loved ones, we wish you safe travels, a joyous holiday season, and lots of quality time with the people you love the most.

I love Atascadero because I love the people here. You’re used to hearing me talk about all the exciting events happening in the City. Our staff works hard to create enjoyable experiences for the community throughout the year. This time, I’d like to invite residents to participate in some important community outreach events that will shape Atascadero’s future. I know this might not be as exciting as cotton candy and kettle corn, but it’s so important to get feedback from local residents about the things they care about most, what they’d like to see improved, what changes they’re excited about, as well as what developments they might be more curious about. We are always striving for the highest level of community engagement and involvement, which means we need to hear from you—our neighbors!

On January 25, from 3-7pm, City staff will participate in our General Plan Update outreach meeting with the community. This is Atascadero residents’ time to reiterate what’s important to them and what key values you’d like the City to pursue as we move into a thriving, sustainable future. The General Plan will serve as a guiding document for Atascadero into 2045. Because this impacts everything from economic vibrancy and transportation to safety and recreation, it’s important we hear from as many residents as possible. Please join us so we can serve you better!

If you’re curious about what the City’s doing with Measures F-14 and D-20 funds, I encourage any interested residents to attend our Citizens’ Sales Tax Oversight Committee and Finance Committee special joint meeting on February 23. This will be a once-a-year opportunity to hear about the exciting projects the City’s undertaken with vital sales tax funds, what we’d like to accomplish in the near future, and how we’re continuing to responsibly steward taxpayer funds to provide services and results for our community.

We’re also moving forward with the next phase of our long-anticipated Downtown Infrastructure Enhancement Project, including several exciting opportunities for public engagement. If you can make any of the below outreach events, we’d love to sit down with you, hear about what amenities and designs matter most, whether it be parking, lighting, trees, or other details that you would like to see considered and included as we continue planning our downtown’s future.

Downtown Infrastructure Enhancement Project outreach events:

  • Tuesday, January 31, 2-4pm (City Hall)
  • Wednesday, February 1, 6-8pm (City Hall)
  • Thursday, February 2, 9-11am (Virtual)
  • Friday, February 3, 12-2pm (City Hall)
  • Saturday, February 4, 9-11am (City Hall)
  • Monday, February 13, 8:30-10:30am (Virtual)
  • Tuesday, February 14, 4-6pm (City Hall)
  • Thursday, February 16, 6-8pm (Virtual)
  • Friday, February 17, 10-12pm (City Hall)

As always, if you have any questions about events or activities happening with the City, questions about some of the above-mentioned events, or questions about any other topic related to the City of Atascadero, feel free to email me at Here’s to a new year of moving forward together!

City Manager, Rachelle Rickard

Rachelle Rickard is a native of California and a nearly 30 year resident of Atascadero. She graduated with a business degree from California Polytechnic (Cal Poly) State University in San Luis Obispo. In February 1997, She took a job as the Accountant with the City of Atascadero and was promoted to the position of Director of Administrative Services. At the time of her appointment to the position of Administrative Services Director for the City of Atascadero, she was the youngest person ever appointed to that role; she was also the first female Department Head ever appointed within the City. Rachelle Rickard was appointed to the position of City Manager of the City of Atascadero in June, 2013.