There are two types of chambers: 3C chambers and 3P chambers. 3C Chambers are CATALYSTS for business growth; they are CONVENERS bringing people together and CHAMPIONS of a thriving community. They make a BIG impact in even the smallest of places. Meanwhile, the 3P chambers focus on parades, pageants, and parties. No one except the “stars of the shows” flourish with 3P chambers; even then, the results are temporary. 3P chambers often run their teams ragged, chasing after the next pageant, leaving their business community forgotten. The difference between these two chambers is staggering, and it is easy to see which creates a lasting positive impact for their community.

Each community that a chamber serves is different, with unique needs. Chambers across the country are diverse, but there’s a running thread between all impactful chambers. They all focus on the 3Cs and tailor them to local businesses’ needs. That’s what the Atascadero Chamber team strives to do. Every day, our team acts as a catalyst in developing initiatives and programs like the Get Your Business Online!Jr. C.E.O.Shop Local Bonus, Workforce Development, and more that help our community. We regularly bring people together through events like our Membership Mixers, The State of AtascaderoSip & Shop, and more, connecting businesses with customers. Our Chamber has regularly spoken out on behalf of local businesses, acting as a champion to serve their best interests and our community’s.

Our Chamber is making a difference in our community! But don’t just take my word for it. At the Western Association of Chamber Executives (W.A.C.E.) This year, our Chamber was recognized with four different awards for our impact. We won first place for our website, which speaks to our ability to connect residents and visitors with local businesses online. Then, we won the Outstanding Achievement Video award for our series #AtascaderoUncovered, telling the stories of incredible Atascadero businesses. Our Get Your Business Online! program that helps local businesses get started with a free website, won the award for Outstanding Chamber Program. Last but not least, our newsletter informing our community and local businesses of updates received a second place, Special Merit award.

Our Chamber is a 3C chamber. Our team loves working every day to help empower our business community. But we couldn’t do it without you! Your support and participation in our programs, events, and member opportunities make our work possible. By working together, we can continue to grow and thrive!

-Josh Cross, Atascadero Chamber CEO