45 Nominations Submitted by the Local Community
Atascadero, Calif. – August 15, 2025 – The Atascadero Chamber of Commerce, in partnership with the Atascadero chapter of the American Association of University Women (AAUW), proudly announces the recipients for the 3rd annual Women of Influence North County (wINC) program. This prestigious recognition honors women who are making extraordinary contributions in their industries and communities, inspiring others through their leadership, vision, and dedication.
The 2025 recipients represent excellence, resilience, and a deep commitment to creating lasting change:
- Amanda Wittstrom-Higgins – Founder of Full Cup Solutions and Dream Big Darling, Amanda is a visionary leader whose influence spans the wine industry and beyond. A Paso Robles native, she co-founded Wine Speak Paso Robles, elevated Ancient Peaks Winery to national prominence, and launched programs like FLOurish to empower women nationwide. Through scholarships, mentorship, and hands-on career development, she has inspired countless individuals to lead with confidence and purpose. “Amanda makes you want to rise to your very best,” shared one nominator. Her ability to blend business acumen with deep community roots has fostered growth for local businesses and strengthened the Central Coast’s wine reputation.
- Candice Galli – Executive Director of Cancer Support Community – California Central Coast, Candice brings unmatched empathy and authenticity to her role as a cancer survivor herself. Her personal journey with ovarian cancer drives her mission to ensure individuals and families have free, comprehensive support close to home. A resident of Atascadero, she leads with openness and compassion, inspiring women to transform challenges into purpose. She has expanded access to critical programs, fostered a culture of hope, and built lasting connections with participants. “Candice makes you feel seen, understood, and never alone,” said a colleague. Her story, from participant to leader, is a testament to the healing power of community.
- Traci Hollinger – Senior Regional Director of Achievement House and NCI Affiliates, Traci serves over 500 individuals with disabilities from Salinas to Gaviota and oversees a team of 180 staff. Her visionary leadership has expanded programs that empower clients to gain independence, secure employment, and thrive in their communities. She has been a tireless advocate for adults with disabilities, ensuring they have the tools, resources, and dignity they deserve. A dedicated mentor, Traci has nurtured the careers of countless staff members, fostering a supportive and empowering workplace. “She fights for those without a voice and makes everyone feel valued,” noted a nominator. Her selfless dedication has transformed lives and advanced opportunities across the Central Coast.
The 2025 wINC Luncheon will take place September 11, 2025, at Springhill Suites in Atascadero, where each recipient will share her story. One honoree will be named as the 2025 Atascadero Chamber of Commerce Woman of Influence and will be recognized at the Chamber’s Annual Awards Dinner and Gala on March 28.
wINC tickets are expected to sell out and can be purchased at www.atascaderochamber.org. 
Program sponsors include the County of San Luis Obispo, Cal Poly CIE & SBDC, and Springhill Suites. Proceeds benefit recipients of the AAUW Tech Trek program, which empowers girls through science, technology, engineering, and math (STEM) education.
For sponsorship opportunities or more information, contact the Atascadero Chamber at 805-466-2044.
About the Atascadero Chamber of Commerce
The Atascadero Chamber of Commerce is the catalyst for business growth, the convener of leaders and influencers, and the champion for a stronger Atascadero community. Our mission is to empower our business community.
About the American Association of University Women (AAUW)
Founded in 1881, AAUW is a nationwide nonprofit that advances equity for women and girls through advocacy, education, philanthropy, and research. Learn more at www.aauw.org.
Chamber Contact:
Josh Cross, President and CEO of the Atascadero Chamber of Commerce
805.466.2044
josh@atascaderochamber.org



























