Ever wonder why Santa's workshop is at the North Pole instead of some massive Amazon distribution center? Simple: Santa knows the magic of local. Shopping local in Atascadero isn't just [...]

Can you believe it’s already October? Believe it or not, I’ve already started to hear some Christmas music play here and there. The holiday season will be here before you [...]

Have you had an amazing experience at a local shop or restaurant right here in Atascadero? Maybe the service was incredible, the product was perfect, or it just felt good [...]

If you've been thinking about taking the leap and launching your business here in our vibrant Atascadero community, you're in the right place. Our Chamber team has witnessed countless success [...]

Right off the bat, let’s talk about what a tariff is. There are a lot of misconceptions out there, so let’s clear the air. A tariff is a tax on [...]

Twenty-eight years ago, the WineFest didn’t exist. The Atascadero Lake was fairly quiet in June. There was no large community gathering where friends met to dance by the lake, swapped [...]

In today’s world, too often, business and community interests are framed as opposing forces on top of being highly politicized. Nothing could be further from the truth. Supporting local businesses [...]

Happy, thriving communities don’t happen by accident. The incredible spirit and energy that makes our community so special comes from all of us working together. From our great local businesses [...]