Plan Your Central Coast Visit

1. Hearst Castle
2. Paso Robles Wine Country
3. Estrella WarBirds Museum
4. Santa Margarita ~Lake and Zipline Tours
5. San Luis Obispo
6. Beach Cities: Pismo Beach, Avila, Morro Bay, Cayucos
7. Cambria
8. Arroyo Grande

Hearst Castle

One of the most popular visitor destinations in California!
Photo credits John Crippen Photography

Hearst Castle is a National Historic Landmark mansion located on the Central Coast of California. It was designed by architect Julia Morgan between 1919 and 1947 for newspaper magnate William Randolph Hearst, who died in 1951. Invitations to Hearst Castle were highly coveted during its heyday in the 1920s and '30s. The Hollywood and political elite often visited, usually flying into the estate's airfield or taking a private Hearst-owned train car from Los Angeles.

In 1957, the Hearst Corporation donated the property to the state of California. Since that time it has been maintained as a state historic park where the estate, and its considerable collection of art and antiques, is open for public tours. Despite its location far from any urban center, the site attracts about one million visitors per year. Hearst Castle joined the National Register of Historic Places on June 22, 1972 and became a United States National Historic Landmark on May 11, 1976.

Hearst Castle is located near the unincorporated community of San Simeon, California, approximately 250 miles (400 km) from both Los Angeles and San Francisco, and 43 miles (69 km) from San Luis Obispo.

Paso Robles Wine Country

Paso Robles Wine Country is the fastest growing wine region in California. We invite you to tour Paso Robles Wine Country where your experience will begin with a scenic drive along country roads, where oak trees accent the gently rolling landscape. Meandering vineyards lead you to more than 200 wineries where more than 40 premium wine varieties are grown and produced.  Varietals include Spanish to Italian, Bordeaux to Rhone, including the areas heritage variety Zinfandel. The styles of wine are diverse in this very distinct region. We invite you to discover all that Paso Robles Wine Country has to offer.

Paso Robles Wine Country is located along California's famed Central Coast. The Paso Robles wine grape growing region's climate is perfect for the production of award-winning premium wines. A long growing season of warm days and cool evenings give rise to vibrantly ripened fruit with dynamic flavor profiles that translate beautifully in your glass of Paso Robles wine.
Traversing the landscape you will find 26,000 vineyard acres, producing more than 40 winegrape varieties - from Spanish to Italian, Bordeaux to Rhône, including the area's heritage variety Zinfandel. The styles of wine are diverse in this very distinct region.

The Estrella Warbird Museum

Located in the heart of the burgeoning wine-producing area of California’s Central Coast, the Estrella Warbird Museum, Inc. provides a unique and fascinating alternative from the normal round of tourist spots in the area. Named after the World War 11 U.S. Army Air Corps P-38 the Museum offers a memorable collection of military aircraft from props to jets used in three wars and as many skirmishes, as well as numerous military artifacts. Be sure to visit the Woodland Family Automobile Display for a great collection of exquisite automobiles.

Santa Margarita

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Visit Santa Margarita, gateway to north San Luis Obispo County and Carrizo Plain National Monument. Come explore our hidden treasures! Established in 1889, Santa Margarita California holds historical and modern day wonders for almost everyone.

Santa Margarita Lake is approximately seven miles southeast of Hwy 101 and Hwy 58. With thousands of acres of unspoiled open space, the park is home to countless species of plants and wildlife making it the perfect location for nature study, boating and fishing.

Margarita Adventures

Zipline & Ranch Tours
We offer four ziplines that soar over majestic oaks and valleys amid a breathtaking backdrop of vineyards, mountains and forest. Ranch guided tour also includes the following experiences:



During your tour, you will experience the remarkably diverse natural environment of Santa Margarita Ranch, which spans five distinct soil types and numerous habitats across more than 12,000 acres. You will also learn how native ecosystems can be nurtured and even restored by sustainable practices within a working ranch and vineyard environment.

From early Native American inhabitants to Spanish padres, Mexican generals and colorful outlaws, Santa Margarita Ranch boasts an illustrious cultural and historical pedigree that is unrivaled on California’s Central Coast. Our tour introduces you to the fascinating origins of this historic landmark property, including its role in California’s famed Mission Trail.

Santa Margarita Ranch’s sustainably farmed vineyard (Margarita Vineyards) is the southernmost vineyard in the Paso Robles American Viticulture Area (AVA). On the tour you will learn about the farming practices of Margarita Vineyards as well as the varietals and microclimates found on the Santa Margarita Ranch. You may also opt to visit the tasting room of our affiliated Ancient Peaks Winery, specializing in artisan wines grown on the ranch.

San Luis Obispo

The city of San Luis Obispo has many faces. San Luis Obispo is alive with history and a walk around downtown will expose you to many structures from the early days. To sample the SLO life, as locals refer to their environment, put on your walking shoes and start at the San Luis Obispo de Tolosa mission the fifth in the mission chain in California. Visit the Historical Society Museum on Monterey Street where an extensive collection of area artifacts are displayed. Drive across town to visit an architectural wonder, the Madonna Inn where horses graze in the white fenced fields on the property. A quality restaurant is on site and touring the public restrooms is a must see.

Beach Cities

Morro Bay
Photo by John Crippen

Explore the natural beauty of Morro Bay, the town famous for its fog and fishing. Whether for a day or a week this small town by the Rock has something for everyone. Morro Bay is bursting with exciting activities to try. There’s deep sea fishing, whale watching, world-class surfing and lots more.


Photo by John Crippen

A quiet town, Cayucos invites folks to slow down, smell the ocean air, pick up sand dollars and never take life for granted. The broad main street recalls the days of stagecoaches and cowboys. Cayucos is the perfect beachside town for renting a beach house and enjoying a week of sand castles, sunsets and relaxation.

Pismo Beach

This classic beach town offers long white beaches for taking a pleasant stroll or for just enjoying the spectacular views of the Pismo Beach sunset. Enjoy Pismo Beach's great weather and fabulous area wineries. Prefer a more active vacation? Golfing, riding the dunes in a four-wheel ATV, horseback riding, surfing, body boarding, or fishing from our 1200-foot pier can all be part of a Pismo Beach vacation. Take a leisurely walk on our award-winning boardwalk adjacent to the Pismo Beach pier. Shop at the Pismo Beach Premium Outlets, and be sure to visit the California Welcome Center while there.


Cambria nestled among towering pines and the shimmering sea on California’s Central Coast, Cambria California is a picturesque village that unfolds along scenic Highway 1 between San Francisco and Los Angeles. Free of chain stores and brimming with charm, Cambria invites you to exit the beaten path and explore one of California’s truly unique destinations.


San Simeon

By 1852, a whaling station was established at the natural harbor found at San Simeon Point. The whaling industry developed around the migration of the Grey whale as they traveled south to their breeding ground in Scammons Bay in Baja California or on their return trip to the Arctic and Alaskan waters. San Simeon is also just minutes away from the Historical Hearst Castle as well, visit us to plan your weekend-get-away today!

Arroyo Grande

The beautiful Village of Arroyo Grande offers a variety of activities and retail stores to visit when in South San Luis Obispo County. This small community showcases its history through the variety of historical buildings, the historical society and local businesses showing off its roots with historic photos and information.  The local village comes alive with wine tasting, restaurants, coffee shops, shopping, the farmers market and more.