Atascadero, Calif. – February 23, 2026 – The future of entrepreneurship is bright in San Luis Obispo County as more than 75 youth-run businesses prepare to launch at the upcoming Jr. CEO Business Day, taking place on Sunday, April 12, from 11:00 AM to 2:00 PM at Sunken Gardens in Atascadero.
Hosted by the Atascadero Chamber of Commerce, this high-energy, community-centered event invites the public to shop, explore, and support a new generation of local entrepreneurs. From handmade goods and creative crafts to food, games, and innovative services, each booth represents a business built entirely by a young CEO.
The Jr. CEO Business Day marks the culmination of the Chamber’s Jr. CEO Program, a hands-on entrepreneurial experience designed for youth ages 6–18. Over the course of five weeks, participants develop their business ideas from the ground up, learning how to create a product, build a brand, manage finances, and pitch their business with confidence.
Through a combination of guided sessions by local business leaders, students gain practical skills in business basics, creativity, and problem-solving. Business Day serves as their official launch, giving participants the opportunity to bring their ideas to life in a public marketplace setting.
“This event is one of the most inspiring days of the year for our community,” said Josh Cross, President & CEO of the Atascadero Chamber of Commerce. “These young entrepreneurs show incredible initiative, creativity, and courage. When you attend Jr. CEO Business Day, you’re not just making a purchase, you’re investing in the next generation of business leaders.”
The community is encouraged to attend, meet the young CEOs, and support their ventures. Admission is free, and all are welcome.
About Us
The Atascadero Chamber of Commerce exists to be the Catalyst for business growth, the Convener for leaders and influencers, and the Champion for a stronger Atascadero community.
